Measuring Holiday Sales Success: Ecommerce KPIs (Part 1 of 2)
The Holiday Season is always a busy one for online retailers, but this year eMarketer is projecting that $79.4 billion of the $885.7 billion yearly spending spree will be earmarked for Ecommerce...
View ArticleMeasuring Holiday Sales Success: Applying Strategy to KPIs (Part 2 of 2)
It’s crucial that you stay on top of measuring and maintaining key performance indicator (KPI) data to help your business thrive this holiday season. According to Search Engine Journal, some of the...
View Article7 Key Performance Indicators for Ecommerce Marketing
How do you know if you are investing in the right products and shopping channels? What can you adjust to improve your ROI? Where are you losing money? Data is key to optimizing comparison shopping...
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